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Clacton-on-Sea, Tendring District Council

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Tendring District Council Chooses dCipher™

About

The largest town on the Tendring Peninsula, Clacton-on-Sea was founded in 1871. A seaside resort that attracted many tourists in the ‘60s and ‘70s - Clacton-on-Sea is now in the midst of a revival. The town and its beaches remain popular with tourists in the summer and it also boasts beautifully restored themed gardens, bowling greens, theatres and a golf course.

Project Motivation

As part of an ongoing initiative to improve the public realm, Tendring District Council identified signage as a key tool. Clacton-on-Sea relies heavily on visitors to bring trade to the town and by improving signage and visitor navigation the council hoped to significantly improve the overall visitor experience.

Tendring District Council’s project brief specified the design and manufacture of an easy-to-use pedestrian wayfinding system.

Wayfinding system requirements

  • Contemporary style design
  • Easy update and interchange of information
  • Provision of clear information
  • Built in-line with DDA and Access Rights guidelines
  • Highly durable and vandal resistant structure

Solution

dCipher™, incorporating brushed stainless steel fascias for a contemporary, urban feel, easy-to-use map system, tamper resistant fixings and an interchangeable slat and panel system - provided the ideal solution. Nine dCipher™ units have since been supplied to Tendring District Council, each positioned at key locations to improve visitor orientation and people flow around Clacton-on-Sea.