Design for Print

Design for print extends the principles of Experience Signage beyond fixed touchpoints, giving visitors something tangible to carry with them as they explore. While static signage and wayfinding create structure across a destination, printed guides, leaflets and booklets allow that experience to continue in the hand, supporting deeper exploration, clearer navigation and a more personal connection with place.

Created by the talented, time-served designers in our Creative Studio, our print literature is developed to work seamlessly alongside wider interpretation and wayfinding schemes. From visitor guides and folded trail maps to heritage booklets and educational handouts, every piece is carefully designed to balance storytelling, accessibility and practical usability.

Handheld print remains an important companion to outdoor environments, particularly in destinations where visitors are moving across larger landscapes or following self-guided journeys. Coastal paths, country parks, heritage attractions, nature reserves and town centres all benefit from literature that provides additional context, route confidence and richer interpretation than static signage alone can offer.

Our team brings extensive experience in content planning, mapping, illustration and information hierarchy, ensuring complex stories and route details are broken down into formats that are easy to navigate. Pagination, folding logic, visual hierarchy and durability are all carefully considered so visitors can use the literature intuitively, even in challenging outdoor conditions.