Stories - Fitzpatrick Woolmer

Case Study

Brooklands Wayfinding Scheme

A cohesive wayfinding scheme that blends clear navigation with the rich heritage and identity of the iconic Brooklands landscape.

Feature

Heads-up viewing for maps: Why it’s time to move beyond north-up thinking

Find out why heads-up mapping creates a more intuitive wayfinding experience by aligning maps with the direction visitors are actually facing.

Case Study

Bringing the stories of Castle Park to life

Discover how Castle Park’s interpretation and wayfinding scheme brought together heritage, nature, and storytelling to create a more engaging and immersive visitor experience.

Feature

Keeping footpaths visible and accessible to all: Peak and Northern Footpaths Society donation

Supporting accessible outdoor spaces with 500 durable waymark discs to help keep public footpaths clear, visible and welcoming for all.

Case Study

Transforming Kerdiffstown Park through story and interpretation

Explore how Kerdiffstown Park’s interpretation and signage scheme transformed a former landfill site into an engaging visitor experience through environmental storytelling, branding, and immersive design.

Feature

What is the best material to use for outdoor signage?

Compare the best materials for outdoor signage and discover how the right choice can improve durability, sustainability, and long-term performance.

Case Study

Connecting visitors with the hidden heritage of Hastings Country Park

Uncover how Hastings Country Park’s interpretation scheme brought hidden heritage, natural history, and storytelling together to create a more engaging and immersive visitor experience.

Feature

Is oak really sustainable?

Find out why responsibly sourced oak remains one of the most sustainable and durable materials for outdoor signage, wayfinding, and interpretation projects.

Case Study

Heritage Wayfinding Signage for Rochester Cathedral

Fitzpatrick Woolmer partnered with Olley Design to deliver a durable new wayfinding signage system for Rochester Cathedral, improving accessibility, navigation and the overall visitor experience.

Feature

What does ‘experience signage’ really mean?

Understand how experience signage goes beyond simple navigation to shape atmosphere, support storytelling, and create more meaningful visitor connections with a place.

Case Study

Crafting a cohesive visitor experience at Montalto Estate

Experience how Montalto Estate’s wayfinding and interpretation scheme combined elegant design, heritage storytelling, and intuitive navigation to create a cohesive visitor journey.

Feature

What is ‘Rewilding’ and why is it important?

Understand what rewilding is and why it plays an important role in restoring ecosystems, supporting biodiversity, and creating healthier natural landscapes.

What’s happening