Feature
Why is signage important in a business?
Understand why signage is important for businesses, from improving visibility and customer experience to strengthening brand identity and navigation.
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Stories & More
What’s happening
Insights, ideas and stories about Fitzpatrick Woolmer and from the world of experience signage.
Case Study
Clacton-On-Sea, Tendring District Council
Discover how the Clacton-on-Sea project used wayfinding and interpretation to improve navigation, strengthen local identity, and enhance the visitor experience along the seafront.
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Feature
How long do signs last for?
A practical guide to the lifespan of different types of signage, covering how materials, weather conditions and maintenance all impact durability — and what to expect from your investment over time.
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Case Study
Tamworth Castle Grounds, Tamworth Borough Council
Explore how the Tamworth Castle Grounds project used interpretation and wayfinding to connect visitors with the site’s heritage, landscape, and rich historical stories.
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Feature
5 Types of Wayfinding signage examples: Which is right for you?
Learn about the five main types of wayfinding signage and how choosing the right combination can improve navigation, accessibility, and visitor experience.
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Case Study
Trinity Park, Maidstone Borough Council
See how the Trinity Park project combines wayfinding and interpretation to create a clearer, more engaging visitor experience across the park’s landscape and facilities.
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Feature
Types of signage
Learn about the different types of signs and how each one supports navigation, communication, safety, and visitor engagement across a range of environments.
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Case Study
Campus Signage, Oakham School
See how the Oakham School campus signage project combined wayfinding, branding, and thoughtful design to create a clear and cohesive visitor experience across the site.
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Feature
A complete guide to Wayfinding signage
Explore the complete guide to wayfinding signage, covering the principles, design strategies, and signage types that help people navigate spaces more effectively.
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Case Study
Head Office Signage, Historic England
Explore how the Historic England head office signage project combined craftsmanship, branding, and wayfinding to create a refined and cohesive workplace environment.
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Feature
5 Wayfinding principles to influence your site navigation
Learn the five key wayfinding principles that make site navigation intuitive, helping visitors move through spaces confidently with clear paths, landmarks, and smart visual cues.
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Case Study
The Phillips Memorial Park, Waverley Council
Find out how the Phillips Memorial Park project used interpretation and wayfinding to enhance visitor journeys while celebrating the park’s heritage, landscape, and community identity.
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Let’s start a
conversation
We’d love to hear from you, let’s have a conversation about what we can do to help your signage needs.